On Saturday, January 18, 2025, Donald Trump launched his cryptocurrency, $TRUMP, a meme coin causing quite a stir in the crypto world. The meme coin quickly soared in value, reaching nearly $11 billion in market cap.
The coin is branded with imagery from his attempted assassination in July and marketed as an expression of support for his ideals. Melania Trump also launched her cryptocurrency, $MELANIA, on Sunday, January 19, 2025. The coin saw a significant rise in value and even briefly caused the $TRUMP price to plummet.
Ivanka and Barron Trump have also launched their meme coins, however with less success.
How does it work?
According to the official website, there will be 1 billion TRUMP meme coins released in 3 years, where 200 million have been released from day one, leaving the leftover coins at 800 million, held by Trump organization and creators.
The coin was valued at less than 10 dollars when it was released. On January 19, 2025, the coin surged in value to nearly $74.59.
Although public figures have launched cryptocurrencies in the past, Elon Musk, for example, who is often associated with Dogecoin. The timing, before the inauguration, and the scale of the Trump family’s influence has made this a unique event.
The coin is currently valued at $55.31, while $MELANIA is valued at $2.20.
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