Deloitte predicts that holiday retail sales to rise between 2.3% and 3.3%, with total sales estimated to reach between $1.58 trillion and $1.59 trillion from November through January. Salesforce anticipates a 2% year-over-year growth in global sales for November and December, hitting $1.19 trillion. According to their insights, 47% of shoppers plan to buy the same amount as last year, while 40% plan to buy less, keeping an eye out for value and discounts. Prices will be a major factor, with two-thirds of global shoppers indicating that cost will guide their shopping choices. Notably, 43% of consumers carry more debt than last year, leading to increased use of credit cards and alternative credit services.

On a slightly more optimistic note, Consumer Growth Partners predicts a 4% year-over-year increase in holiday sales, totalling $963 billion. The National Retail Federation (NRF) expects a modest growth in holiday sales, with projections of a 2.5% to 3.5% increase. E-commerce remains a significant draw, with sales expected to grow by 9% year-over-year, reaching between $289 billion and $294 billion.

In the U.S., holiday spending is expected to grow, with the NRF predicting a 5-6% increase, reaching $960 billion. Over in Europe, holiday sales are projected to grow by 3-4%, driven by strong e-commerce performance, particularly in the UK, Germany, and France. The Asia-Pacific region is expected to grow, with sales expected to increase by 7-8%, led by China. Latin America is also experiencing a rise in holiday sales, with Brazil and Mexico being key markets and a projected growth of 4-5%.