Apple entered the Indian market in 2017 with the assembly of the iPhone SE in Bengaluru, Karnataka. The company has since expanded its manufacturing footprints with facilities in Chennai, which now accounts for about half of India’s iPhone exports, and in Telangana, producing models like the recent releases iPhone 16 Pro and Pro Max.
Apple holds around 7% of the Indian smartphone market. Competitors like Xiaomi lead with around 20% market share, followed by Samsung at 18%, and Oppo and Vivo, each holding 10%.Despite this competition, Apple’s market share has grown from 2% in 2019 to 7% in 2023
Apple's retail outlook
Apple has also opened new stores in Bengaluru Pune, Delhi and Mumbai offering a range of Apple products including iPhones, Ipads Macs, and Apple watches among other accessories. This expansion highlights Apple’s commitment to strengthening its market presence in India
Annual exports are projected to exceed $10 billion for the fiscal year 2024, with predictions that Apple’s sales in India could reach $33 billion by 2030.
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